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Human-centered design & Innovation Strategy

I am currently freelancing across digital and physical projects in Product Design & Development and Innovation Management. If you or your company is looking for support on design, innovation or manufacturing, please do not hesitate to reach out!

Previous I led Innovation Strategy for the Consumer Brands Team at Debut, an unconventional innovation company integrating breakthrough biotechnology and brand creation to build businesses that represent the next generation of sustainable wellness for personal care and nutrition brands.

I have earned an MS in Human-centered Design from MIT and a BA in American Studies from UT Austin. I've also studied at Harvard, LSE, and Pratt. I've won awards in product design and advised early-stage CPG start-ups at Harvard Business School. My education spans Anthropology, Design, Product Development, and Marketing.

The focus of my work centers around designing and driving front-end innovation for consumer brands. I employ a human-centered mindset and data-driven approach to drive innovation at the systems level while leading a cross-functional team to leverage the power of technology with which we create products and brands with the purpose of bettering humanity and planet earth.

Graduate Thesis: “Digital Strategy for Consumer Products”
Advised by Professor Steve Eppinger

As a designer, my products have been featured on shelves of major American retailers, on the red carpet at the Met Gala, and across the internet. I've launched consumer packaged goods from idea to final delivery across categories and price-points, while working collaboratively with brands to build cohesive, integrated experiences that drive sales and delight users— even winning a few awards along the way. You may have seen my products on the shelves of Nordstrom and Sam’s Club, on the runway for COACH, or online at Boxed.com.

Let’s collaborate and make cool stuff for the world!

Jonathan

Accounts: Nordstrom, CB2, Dillard's, Starbucks, Bed Bath & Beyond, Martha Stewart/Macy's, Bloomingdales, Sam's Club, ROSS Stores, BOXED, COACH, Debut
Keywords: CPG, Product Design, Product Development, Venture Design, eCommerce, DTC, Retail, Innovation Management, Strategy, Systems Design, Human-centered Design, Design Thinking, Private Label